He pointed out that making a streaming service function seamlessly is not quite as simple as it sounds: “Buffering your speed, taking account of where you are, the quality of the video, managing what it looks like on the screen — there’s a lot to do behind CNC.live just like YouTube would for example, and we provide all of that. We make sure that the image is completely managed the right way, so the product is flawless when it hits the screen.”
More recently, CNC has turned its attention to the “humanware” side of the equation, bringing on Mark Costa to develop bespoke training solutions for its customers. Costa retired from the Massachusetts State Police Air Wing, where he served as a pilot and tactical flight officer and oversaw the unit’s robust training programs. Now, he’s bringing his operational experience and passion for imparting knowledge to CNC, where he’s tasked with helping customers make the most of their equipment investment.
According to Costa, who joined the company as director of training in December, his marching orders are to “find out what the customers need and provide it — just that simple.” To that end, he has been having conversations with each of CNC’s customers to understand their existing training models and where he can be of service. Although CNC has always provided extensive training on its technology packages, “a very possible scenario is that an officer who was trained by one of the CNC technicians promotes out of the unit, or he transfers or retires, and that information just dies,” Costa said.
Costa is creating comprehensive training modules for each of CNC’s mission suite components, which will make it easier for customers to ensure that all of their personnel know their equipment inside and out. “If you leave someone to learn a piece of equipment on their own, they’re going to learn enough to get themselves useful, but they may not go beyond that,” he said. “I’ve always found that formalized training is much better overall than on-the-job training.”
This redoubled focus on training reflects the growing realization among CNC customers that their mission suite is no longer just an add-on to their aircraft — it is as integral to the success of their operations as the aircraft itself. That makes the support that CNC provides as vital as support from the aircraft manufacturer.
“Today, the driving force behind a helicopter or a plane acquisition is what mission suite are you going to have in your aircraft,” Giuffrida said. “It’s almost like the aircraft is just another piece of equipment in this solution — it all goes hand in hand.”